- Historical Attractions
History and civilization are the identity of each country. Countries that enjoy this status and enjoy the potential of tourism have made significant advances in their tourism industry. Iran is one of the countries that has attracted the attention of every tourist with its civilization and its millennial history. Iran, with its memories of the ancient world, has registered its 21 historical and ancient monuments in the UNESCO list. If we want to look at Iran in the form of several historical identities and perspectives, we can mention the backgrounds of civilization, ancient Iran and Safavid Islam as the most important demands of the historical works of Iran.
- natural attractions
History and civilization are part of the identity of each country. Countries that enjoy this status and enjoy their tourism potential well have made significant advances in their tourism industry. Iran is one of the countries that, with its history and civilization, has attracted the attention of every tourist. So far, 21 of our country’s historical and historical works have been registered on the UNESCO list. From the perspective of the civilization, the ancient area of Jiroft (in Kerman province), with its centennial history, is the center of the world’s first magnanimous civilization. But apart from this area, which seems more interesting to researchers and experts, ancient Persia is known throughout Persia (or Persepolis).
The most famous ancient Iranian record recorded in the UNESCO list, which was made during the reign of Darius the Great, Xerxes and Artaxeres I. From Iran, after the Islamic era, Safavid works and buildings are more famous in the world, the most notable of which is the World Square in Isfahan. You know that in the seventeenth century, it was recognized as one of the largest squares in the world, and linked four unique monuments: the Sheikh Lotfollah Mosque, the Imam Mosque, the Qaisery Palace and Market, and the Supreme Palace of Ali Qupo.
- Cultural attractions
Iranian culture is rich in delight, art and happiness, and rich in delicate delicacies. The delicacies that come with the intention of increasing happiness and excitement, and therefore more enjoyment of life. Examples of these delicacies can be seen from Persian poetry and literature, its fame and its global influence (works by Rumi, Ferdowsi, Hafez and Saadi) to the place of satire and music in Iranian culture. Visual arts and visual pleasures also have a special place in Iranian culture. Apart from the Iranian carpet (which is well-known in the world), pug, craftsmanship, woodcarving, mosaics and dozens of other artworks, they show the interest of the Iranian people in beauty and elegance. Various Iranian cuisines are also other symbols of the delicacy of Iranian culture. Despite the resemblance of Iranian soups to some Indian cuisine or the similarity of Iranian barbecues to Greek and Arabic barbs, Iranian food still has many unique elements.
The elements of Iranian culture are beyond the borders of the Islamic Republic, and its high-profile traces can be found in the independent neighboring countries: Afghanistan, Pakistan, Tajikistan, Uzbekistan, Turkmenistan, Azerbaijan, Armenia, Georgia, and the Arabian-speaking countries of Turkey, all of which are at the very heart of culture Iran inherited. Take Persian and national festivals such as Nowruz and the Sunni calendar to the Shiite religion and music and Iranian architecture.
- Religious Attractions
Due to the ancient civilization and the presence of followers of different religions in Iran, our country has various religious places. Of the total of nearly 9,000 religious places in different parts of the country, besides the shrines of Imam Zadeh and the monuments registered in the National Monuments List, more than 3,000 other holy places (including mosques, religious schools, churches, synagogues, temples and sanctuaries) have been identified. Religion plays a prominent role in the formation of cities such as Mashhad, Qom, Ray, Shiraz, Qazvin, Natanz, Shahrood, Shush, Bastam, Lahijan, Amol, Ardabil, Gonbad-Kavoos and … and these cities have great potential for attracting religious tourists.
In all religious areas, Iran can attract international tourists, and the existing cultural space makes it possible to develop religious-cultural tourism through numerous shrines (including the shrine of Imam Reza (AS) in Mashhad and the shrine of Masoumeh (sa) in Qom), our country is a pilgrimage destination for many travelers from Muslim countries. In addition, Iran has temples and churches that are not in the rest of the world. For example, the oldest church in the world is located in Iran.
- Medical Attractions
Due to the low cost of treatment in Iran on a global scale, our country has an extraordinary capacity to attract therapeutic tourists from the Islamic and regional countries, so that, given the favorable conditions created after the lifting of the sanctions, the grounds for becoming A leading country in medical tourism in the region has been provided to Iran. Iran is one of the five most advanced countries in the world in biotechnology, and nine out of the 15 widely used biotechnological molecules are produced here.
In many parts of our country (including Sarein in Ardebil, Mahallat, Geno in Bandar Abbas and Ferdows in Khorasan), there are mineral springs thatg attract many patients. Infertility treatment, stem cell therapy, dialysis, heart surgery, cosmetic surgery, and eye surgery are also carried out in Iran. Healthcare in Iran is more reliable, more scientific and cheaper. Currently, one in four hospitals of the country are active in the field of health tourism, and in the fields of eye, heart, beauty, infertility and nerves, we have one to five renks. In addition, doing beautiful things (especially nasal surgeries) has its own unique tourist destination and is one of the high-paid medical tourism destinations in Iran.
- Modern attractions and human hands
In the current perspective, Iran is more desirable as a historic destination for Western tourists. Unfortunately, over the past few decades, western media have, to some extent, succeeded in making Iran a backward and pre-technology image in their minds, with political and political propaganda and malicious propaganda, which, in the wake of the surprise of most Western tourists during their first encounter with Iran is seen. Today, not only in the capital of Iran, but in metropolis like Isfahan, Shiraz, Mashhad and Tabriz, or in tourist areas such as the northern cities of the country or Kish Island, there are modern attractions and adventures for tourists; from places of recreation and entertainment To the shopping centers of Behrouz and the new, which, given the low costs of tourism in Iran compared with neighboring countries, offers an important competitive advantage to attract foreign tourists to our country.
- Tourist statistics and figure in Iran
According to the statistics of the Tourism Organization, the contribution of the tourism industry to GDP is about $ 119 million (equivalent to 2.4%), which is projected to rise to 4% in 1402. Currently, 475,000 Iranians are employed in the tourism industry and related industries, which represents 1.2 percent of the total workforce in Iran and should be increased by 3.2 percent, according to government plans, by 1402. Find out
According to statistics released by the World Tourism Organization, Iran’s tourism has grown 12 percent last year (1395), while global tourism growth was 4 percent. Perhaps for this reason, private sector investment in the field of tourism in the year 95 had a growth of 20 to 30 percent. However, according to the head of the Cultural Heritage, Handicrafts and Tourism Organization, over the past two years, the arrival of foreign tourists to the country was only 4.6% of the world’s tourists.
In the year1392(herical), approximately 4,800,000 people, in 1993, were about 5 million and 100 thousand people, and in 1994, about 5 million and 250 thousand arrived in Iran. In 1995, this figure has risen to around 300,000. However, according to a vision document, in the middle of the sixth program, around 8 million foreign tourists would have been attracted to the country. According to the Director General of the Office of Planning and Development of Tourism Development, although the desire to travel to Iran in the Gulf states and Iraq has declined, the travel of European and American tourists to Iran has increased 56.6 percent from 1395(herical) to the end of the first quarter.
After that, from August 2015 to the end of the year 2016, 478 thousand and 826 people from Western countries (mainly European) traveled to Iran. Meanwhile, only 35,852 Europeans traveled to Iran in the period between January 1392 and July 2013. According to the latest forecast of the World Tourism Organization, the growing trend of attracting foreign tourists to Iran will continue until 2027.
- Position of Iran in the Tourism Competitiveness Index
Based on the World Economic Forum statistics on tourism competitiveness indicators of Iran and comparing it with its rivals in the field of tourism, it can be said that in recent years Iran has had a good growth in many indicators. In 2011, Iran ranked 114th out of 139 countries in 2013, with 16 stairs climbing, ranked 98th from 140 countries, in 2015, ranked 97th out of 141 countries, and finally, in 2017 with 4 steps, climbed 93th Among 136 countries in the world.
The score for Iran in the 2017 tourism and tourism competitiveness index is 3.4, which is 3.4 points in 2015. Also, Iran ranked 9th among Middle East countries in 2015 to the eighth place in 2017 in this group. The increasing trend of the arrival of tourists to Iran and the high status of indicators in terms of competitive prices along with the growing trend in other indicators of competitiveness, indicates the attraction of investment in the tourism industry in Iran.
- Investment Capacity
The official statistics of the financial turnover of more than $ 800 billion per year in the world tourism industry indicate that Iran’s share of this turnover is less than one-tenth of a percent; a very small share that shows that our tourism industry has failed to play its role as an important factor in economic development As well as introducing Iran as a tourist and cultural country. Because of its ancient civilization and its numerous and well-preserved works from the glorious period of Pars civilization, Iran has even the potential to be the leading country among the world.
Several factors (including mismanagement in tourism planning or Middle East destabilization) have caused the tourism industry in Iran to have a lower position than its potential, but apart from the shortcomings and shortcomings, Iran’s ads in the media are too weak to attract tourists. . The growth rate of investment in Iranian tourism has kept its uptrend since 2013, with growth in 2016 compared to 2013, and growth is projected to continue in the coming years, according to the World Tourism Organization (WTO).
The tourism infrastructure of Iran faces some shortcomings. The shortcomings that indicate the need for more attention and investment with the program and the goal has been created. One of the goals of the Samga is to eliminate these bugs and raise funds to improve the infrastructure for attracting tourists. One of the most important shortcomings in the tourism infrastructure in Iran is the following:
- Lack of feasibility studies or cost-benefit analysis in tourism plans:
The rate of return on investment in tourism-related activities is long-term, and this is an important factor in evaluating investment projects and cost-benefit analysis in this industry. Unfortunately, in our country, many of the investments made in this sector have not been implemented on a smaller scale prior to the implementation of the original plan. This does not lead to a proper assessment of the current situation in the region and, therefore, would lead to a failure of the plan. The lack of market research, the lack of analysis of the amount and trend of demand, the lack of clarity on the target market, economic conditions, market fluctuations and ambiguities in future forecasts created the conditions that firms in this sector can not provide optimal capacity for tourism services, and Consequently, their activities are not comfortably linked
- Neglect of Historic Buildings and Works:
A large part of Iran’s cultural heritage remains unknown due to scientific and technical weaknesses in ancient excavations. Exploratory cultural effects have been gradually eroded by factors such as lack of credit and neglect towards restoration and reconstruction.
- Residential deficiencies and lack of sanitation and welfare facilities:
Problems with deployment sites, lack of tourist hotels and well-equipped hotels, low quality hotels, amusement centers, restaurants, cafes, restaurants, health centers and health services are another major barrier to tourism development in our country.
According to many domestic and foreign experts, the potential of tourism in Iran is very high and can even be equal to the income from oil exports. “With regard to Iran’s current status in the international community, Nicola Costa, director of research at the Institute for Euro-Monitor in the Middle East, says that the country has a lot of potential and a clear future in the tourism industry, so that in the future, Close can bring significant gains in the tourism industry.
In iran Due to its ability to develop, improve its infrastructure, and face upcoming changes, Iran will soon become an attractive destination for tourists intending to travel to North Africa and the Middle East. The World Tourism Organization and UNESCO also consider Iran as one of the world’s top 10 countries in terms of tourist arrivals due to the numerous tourist attractions. National Geographic reports that a few years ago, the future of tourism in the dark Iran was predicted, but with the lifting of sanctions it would seem that this flower of the desert will blossom. It also identified Iran as the first tourism destination from 16 tourism destinations.
Iran ranked fifth among 10 destinations recommended by Travel & Leisure. According to experts, Iran has several attractions for investment in tourism, one of the most important of which is the following:
The World Tourism Organization and UNESCO also consider Iran as one of the world’s top 10 countries in terms of tourist arrivals due to the numerous tourist attractions.
According to experts, Iran has several attractions for tourism investment, one of the most important of which is the following:
- Distribution of tourist attractions
- There are various capacities in various types of tourism (natural, historical, religious, medical, commercial, etc.) and environmental diversity and the country’s ability to use natural resources
- Rich culture and history
- Internal and external customers
- Government support and banking system
- Government’s belief in job creation through the expansion of tourism
- There are religious places of different religions; churches, monuments and shrines of Jews and Zoroastrians
- Presence of the shrine of Imam Reza (PBUH), Imam Khomeini and Imam Zadeh to attract Muslim tourists from neighboring countries.
- The country has a huge workforce for young people and interested in the tourism industry
- The proper status of literacy in most tourist areas of the country
- Cheap labor, cheap energy, cheap services, high demand
- competitive Value
- Development of cultural heritage and tourism activities in the 20-year vision document of the country
Major policies of the cultural heritage and tourism sector
- The commitment to the cultural, historical and natural heritage of the country is a public task; the government, as the authority of the governor and the policymaker, provides the legal basis for the implementation of this duty in the areas of research, conservation, revival and introduction.
- Present valuable values in the cultural heritage of the country at the national and international levels for the preservation and promotion of the cultural identity of the community.
- Increasing domestic tourism and achieving the appropriate share of the world tourism market with the priority of attracting tourists visiting, cultural and natural in order to increase GDP and develop employment.
- Prioritize the development of exchanges of tourists with Islamic countries and countries of the Iranian culture.
- Observing the rights and security of tourists
- All Goal of the development of the cultural heritage and tourism sector
An attempt to increase Iran’s share of the global tourists from 9 percent in 83 to 1.5 percent in 1404 (as the final year of the prospect); that is, an increase of about 20 million tourists per year. Meanwhile, an increase in the share of tourism income from 7 per cent of the total global tourist income in 83 per cent to 2 per cent in 1404, so that in 1404, Iran will receive approximately $ 25 billion annually from the incoming tourist destination
The increase in the share of tourism income from 7 percent of the total global tourist income in 2004 to 2 percent in 1404, so that in 1404, Iran will earn approximately $ 25 billion annually from the incoming tourist destination
In the 6th development plan, a detailed description of the activities and activities of the tourism sector is supported. The most important part of this program is as follows:
- Government’s efforts to develop pilgrimage facilities and services in the pilgrimage and religious tourism poles and to implement the required infrastructure projects.
- The Cultural Heritage, Handicrafts and Tourism Organization is required, in cooperation with other relevant executive agencies, to take steps to identify, protect, restore and introduce the cultural heritage and natural heritage, the creation of global cities for the production of crafts and the revival of traditional culture in decline in the field of culture and Iranian civilization.
- The Housing Foundation of the Islamic Revolution, in cooperation with the Cultural Heritage, Handicrafts and Tourism Organization, is required to complete the implementation of the program law in relation to the preparation and implementation of a plan for the rehabilitation and rehabilitation of at least three hundred valuable historical and cultural villages.
- The Cultural Heritage, Handicrafts and Tourism Organization is required to adopt a strategic document for tourism development with a view to maximizing the use of the private sector. In this document it is necessary to observe the following: To allocate subsidies, financial facilities and tax exemptions and charges to tourism and tourism facilities. Establishing the infrastructure required by the tourist areas, such as roads and welfare services – residents, transfer of cheap facilities and other supportive measures.